What's it About?
I was tasked with creating a line of packaging and branding that can be expanded across multiple products while remaining consistent with the core message. The packaging also had to consider environmental concerns and how to create minimal waste.
Approach
The inspiration to create Dawn and Eve came from a Chinese idiom that roughly translates to, “From dawn to dusk people have fortune and trouble, and the skies have sunny days and clouds”. This resonates with many because everyone's personal experience of skincare and health is constantly changing, even on a day-to-day basis.

I chose typography that is modern but whose forms are based in fashion magazines with a history like Vogue. By combining the type with well-aligned layouts, this conveys a sense of trustworthy products with quality ingredients. Glass skincare containers also convey a high-end product, while the packaging itself is reusable once the product is finished.
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