The inspiration to create Dawn and Eve came from a Chinese idiom that roughly translates to, “From dawn to dusk people have fortune and trouble, and the skies have sunny days and clouds”. This resonates with me because the personal experience of skincare and health is constantly changing.
I chose typography that is modern but whose forms are based in fashion magazines with a history like Vogue. By combining the type with well-aligned layouts, this conveys a sense of trustworthy products with quality ingredients. Glass skincare containers also convey a high-end product, while the packaging itself is reuseable once the product is finished.