What's it About?
I worked with Plenty of Fish to elaborate on their rebrand with brand guidelines, templates, and illustrations while supporting marketing, PR, and internal initiatives.
Throughout my time working with Plenty of Fish, I discovered what makes their company and dating service unique. Those qualities were incorporated into the brand's visuals.
With input from the marketing team, product design team, and other stakeholders I developed a brand system that can be picked up by any employee to create on-brand visual communications.
I was tasked with creating templates that are appealing and on-brand, yet can be modified quickly by employees with varying levels of design software knowledge.
While working with Plenty of Fish, I developed and documented guidelines for maintaining a brand illustration style. With the underwater theme, the illustrations give Plenty of Fish a distinct visual language.