What's it About?
Ronald Mcdonald House BC & Yukon wanted to mail out a holiday card to their current sponsors and potential donors. I centered my approach around the house itself and keeping families together.
By thinking of the holidays in terms of joyful experiences and community rather than obvious imagery, the illustration strikes a balance between holiday nostalgia and a modern style.
Created while at Cossette.
Design/Illustration: Kyla Yin
Art Direction: Grace Cho, Janice Callangan
Creative Director: Carling Borne
Copy: Madhushani Ramaraju
Art Direction: Grace Cho, Janice Callangan
Creative Director: Carling Borne
Copy: Madhushani Ramaraju