What's it About?
Ronald Mcdonald House BC & Yukon wanted to mail out a holiday card to their current sponsors and potential donors. I centered my approach around the house itself and keeping families together.
By thinking of the holidays in terms of joyful experiences and community rather than obvious imagery, the illustration strikes a balance between holiday nostalgia and a modern style.
Created while at Cossette.
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/62d8e0bb-0871-40d1-aa55-bb1ab0eef9be_rw_3840.jpg?h=215c832b73d06bd398e51f7f5135dc89)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/a1fd24a5-c34f-4962-9d4e-096e80e1df64_rw_3840.jpg?h=43c20c9848c149a595bfeac13b589156)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/d31279a2-5934-427e-89f4-aef1f1b29b0c_rw_1920.jpg?h=f93b18236e8816f6e9ba8a25b0ee1395)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/978063ab-eb3f-4069-afa2-3aaccde6b28f_rw_1920.jpg?h=3206bf92a7c620599f409e97d2cbc13f)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/4a99fd75-b993-47a7-8d5b-f61b0f456b59_rw_1920.jpg?h=7e74d5e0965812ce19fc5c8648bc9a55)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/1c195fda-d099-4dab-8ea7-e43164d86aed_rw_1920.jpg?h=2c97c030ef3e7733555c60bb1caf845f)
![](https://cdn.myportfolio.com/1aa846cd-227e-4711-a59b-4d003156cb40/8cb3c71f-dcdf-4743-a8b3-ab940b9649e0_rw_1920.jpg?h=a3add061fc6615a0ecd229148770d5b6)
Design/Illustration: Kyla Yin
Art Direction: Grace Cho, Janice Callangan
Creative Director: Carling Borne
Copy: Madhushani Ramaraju
Art Direction: Grace Cho, Janice Callangan
Creative Director: Carling Borne
Copy: Madhushani Ramaraju